If you’ve been keeping an eye on Mahindra’s SUV lineup, you already know their off-road kings — Mahindra Thar and the premium Thar Roxx — have quite a fan following. But in July 2025, these two SUVs didn’t just sell well… they smashed sales records. Let’s break down the numbers, prices, features, and why so many buyers are choosing them.
Record-Breaking Demand
Mahindra sold 9,845 units of Thar and Thar Roxx in July 2025. That’s a 125% jump compared to July 2024, when only 4,385 units were sold. The Thar family is winning more hearts — and driveways — than ever before.
Price Details
| Model | Starting Price (Ex-Showroom) | Top Model Price | Special Note |
|---|---|---|---|
| Mahindra Thar | ₹11.50 Lakh | ₹17.62 Lakh | Budget-friendly off-road SUV |
| Thar Roxx | ₹12.99 Lakh | ₹23.39 Lakh | Premium, 4×4 top trims are most expensive |
Interior Experience
- Mahindra Thar: Rugged and functional, with an all-black theme, hard plastic dash, and vinyl seats. Great for adventure lovers but not the plushest option.
- Thar Roxx: Mocha Brown or Ivory interiors, leatherette seats, dual 10.25-inch displays, panoramic sunroof, ventilated seats, and a premium Harman Kardon 9-speaker setup.
Feature Comparison
| Feature | Mahindra Thar | Thar Roxx |
|---|---|---|
| Infotainment | Touchscreen, basic features | Dual 10.25” screens, Alexa integration |
| Safety | 2 airbags, ABS, ESP, 4-star GNCAP | 6 airbags, 360° camera, Level-2 ADAS, 5-star BNCAP |
| Comfort | Manual AC, power windows | Auto climate control, ventilated seats |
| Off-road | 4×4 (select variants) | 4×4 diesel only |
Safety Highlights
The Thar comes with essential safety tech like ABS, ESP, and a 4-star Global NCAP rating. The Thar Roxx steps it up with 6 airbags, Level-2 ADAS, 360° camera, and a 5-star BNCAP rating.
Engine & Mileage Options
| Engine Type | Power Output | Mileage | Available In |
|---|---|---|---|
| 1.5L Diesel | 117 bhp | ~9 kmpl | Thar |
| 2.0L Petrol | 150 bhp | ~8 kmpl | Thar |
| 2.0L Turbo Petrol | 160–177 bhp | ~12.4 kmpl | Thar Roxx |
| 2.2L Diesel | 150–172 bhp | ~15.2 kmpl | Thar Roxx |
Both SUVs come with manual and automatic options, but 4×4 is exclusive to diesel Thar Roxx.
FAQs
Q1: Which SUV is better for off-roading – Thar or Thar Roxx?
The Thar Roxx diesel 4×4 is more capable for serious off-roading, thanks to its advanced tech and comfort features, but the regular Thar is a great budget-friendly adventure option.
Q2: Is the Thar Roxx worth the higher price?
Yes, if you want more comfort, safety features, and a family-friendly cabin along with off-road capability.
Q3: What’s the cheapest Thar variant I can buy?
The base model Mahindra Thar starts at ₹11.50 lakh (ex-showroom), making it the most affordable way to own this iconic SUV.
Final Word
Whether you want a pure adventure machine or a premium family SUV with off-road DNA, the Mahindra Thar lineup has something for you. With sales soaring and features getting better each year, it’s no surprise that more buyers are making the switch.
